The number of people watching this year’s Women’s European Championship is a record for the tournament and 58% higher than for the previous edition, UEFA said on Tuesday. The previous cumulative total audience record of 164 million viewers in 2017 was surpassed following England’s 2-1 victory over Spain in the quarter-finals on July 20.
“These excellent TV viewing figures show the massive appeal of the tournament, as well as the strong development of women’s football in the last years,” Guy-Laurent Epstein, UEFA marketing director, said. “We are engaging more neutral fans and seeing exceptional growth as this edition of the tournament continues to break TV viewing records.”
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